"Mere color, unspoiled by meaning, and unsullied with definite form, can speak to the soul in a thousand different ways."
-Oscar Wilde
Color psychology is the study of the effect of color on human behavior and emotion.
Our
reaction to color is immediate and color has a tremendous influence on
the choices we make everyday. It can impact what we buy, our mood and
even change our physiology. It can cause us eat more or less, behave
recklessly, make us feel dreamy, relaxed or excited. Did you know that
your favorite color could reveal much about your personality to someone
versed in color psychology?
I have compiled some fun facts on
color; while they are based on science they are intended for
entertainment value. If you are undertaking a major painting renovation
in your home it is always advisable to seek the advice of a color
professional to avoid costly errors. Read further to find out what your
favorite colors indicate and some interesting facts on how color may
impact you.
Blue-
Blue is hands down the “favorite color”, probably because it is
universal and it is associated with sky and sea. Blue evokes feelings of
trust; it is said that people who love blue are dependable and
committed. Serene blues are restful colors that work well in bedrooms
and can cause the body to produce calming chemicals. Blue may feel cold
unless paired with warmer colors such as the red and yellow families.
Blue is not a favorable color to use where food is prepared or served.
Studies have shown that food consumed in blue surroundings is not as
appealing. Have you ever notice there are no authentically blue foods
found in nature?
Green-
Green is the second “favorite color”. Green is a healing color and a
symbol of peace, nature and ecology. Surrounding yourself in a green
environment can relax your muscles and make you breath deeper, which has
a calming effect. Depending on the shade of green, green can be either
warming or cooling; the color green denotes balance, harmony, and
stability.
Yellow-
Yellow is the color of optimism and happiness because of it’s
association with sunshine. Yellow activates memory, stimulates the
nervous system and is mentally stimulating, which is why school pencils
are yellow. Bright yellow accents are wonderful but use caution when
selecting yellow as a wall color, a tiny swatch of yellow paint may
appear sunny and delightful but those deep sunny yellows are often
blue-based yellows, which in large doses are anxiety provoking. The
selection of an unsuitable yellow, in my experience, is possibly the
most common paint selection errors homeowners make. Sisal and straw
yellows work well for pleasing interior wall color choices.
Orange-
People who love orange are warm, flamboyant and fun loving people.
Juicy, vivid, primary orange stimulates appetite and activity, making it
a popular color choice in fast food restaurants. Orange is uplifting
and has an antidepressant effect. Brown based oranges, such as
terracotta and deep pumpkin are very soothing.
Red-
Red stimulates your metabolism and raises your respiration rate due to
it’s primitive association with blood. It is a passionate color and
people who love red tend to be impulsive. Red grabs your attention,
which is why it is used for stop signs and fire engines. Restaurants
frequently use red as it stimulates your appetite and can cause you to
spend more money. Red is a powerful color and when used judiciously is
very effective.
Purple-
Purple is considered a royal color. It is frequently associated with
mysticism and spirituality. It is calming to the nerves, bolsters
creativity and is purported to quell hunger. So if you’re on a diet…..?
Brown-Brown
is a stable color which is favored and well accepted by wealthy
individuals; think mink, cognac, chocolate and caviar. It is also
associated with the earth and is a good reliable and orderly color.
White-White
is technically not a color and is actually composed of all colors in
the visible spectrum of light. It projects purity, cleanliness, and
neutrality. It is a color of rebirth and fresh starts. It is a favored
color for walls in our area were it works well as a blank canvas for art
collections. According to Color Trend (the folks who predict the latest
trends in color) it is the new “Power color” for 2009.
Peach and Pink-Peach
and pink are tender colors that can induce feelings of fantasy and
whimsy. Their sweet association with cotton candy and bubble gum make
them popular for young girls’ rooms. Coral- As we
mature, the lenses of our eyes begins take on a yellow cast, making our
perception of deep peach and coral a more agreeable color. Peach is
also flattering to more mature skin tones.
Grey-
Grey is timeless, practical, solid and conservative (think of a classic
grey suit). It can be both flat and boring or a soothing neutral
depending on what colors you pair it and contrast it with. Grey is
trending hot this year.
Black-Black,
which is technically the absence of color, is authoritative and
powerful; it is associated with night and death. Because black can evoke
strong emotions too much can be overwhelming. Most colors become
stronger paired with black, use black as a wonderful accent color.
Color is everywhere; it surrounds us and feeds and nourishes
our senses. We are profoundly affected by it; mind, body and spirit.
Color may be the most powerful and cost effective design tool available.
Have fun experimenting with color; there are no right or wrong choices
if it makes you happy. Allegra Dioguardi of Styled and Sold
is available for color consultations. Avoid costly mistakes and let a
professional select the perfect paint colors for your home. Two hour
consultations available. Call 631-899-3305.
Serving the Hamptons and all of Suffolk Co LI, NY.
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